SB Social Night – Practical Ai for Marketers

Each month, our members and partners come together to share and discuss valuable insights surrounding Women Leadership Development . It is an opportunity to network and inspire one another so you can thrive with the support of the SHE BRILLIANCE community.

A high level insights on how to harness AI to quickly unlock deeper insights, elevate your brand content and enhance marketing impact.

Through presentation, guided exercises and discussion, you’ll learn:

Perspectives

· Which areas are global corporations investing in AI for marketing

· Framework to integrate AI seamlessly across brand and marketing activities

Practical tools and tips for content and insights

· Discover applications of AI throughout the marketing process

· Learn how to really improve inputs into AI tools to consistently create

high-quality content (text and image) in line with brand vision and values.

· Introduction on how to connect various tools with agents to streamline efforts

· Learn about AI tools for insights – trends, innovation, brand and campaign

assessment

· Understand what AI is good at, and what the watchouts are: where human

judgment remains critical.

Organisational takeaways

· Gain confidence to lead conversations on AI within your team and with

stakeholders

· Understand how AI will change organisations and teams

Y ou’ll walk away with clarity, actionable tips and frameworks, and the confidence to

start immediately generating value through AI while managing risks and preserving

brand value.